888
4.8

888

888 is one of the biggest bookmakers worldwide & 888BET is their top notch African platform. Sport Betting, casino games and Aviator available at Kenya, Mozambique, Tanzania & Zambia.
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Our Verdict888bet serves as the African-facing brand of 888 (LSE:888) — the same group operating William Hill, Mr Green, and SI Sportsbook — which entered the African market in October 2022 via the 888AFRICA joint venture. Currently active in Kenya, Tanzania, Mozambique, and Zambia, 888bet brings over 20 years of international betting expertise to the continent, complemented by region-specific features such as Aviator and Spaceman crash games, the Supa10 prediction promotion, and mobile money payment support spanning more than 85% of network operators in its markets. The Kenya platform uses a distinct layout compared to the other three. On balance, 888bet ranks among the most credibly supported recent arrivals in African sports betting.

Trust & Licence

4.3

Games

3.8

Bonuses

4.0

Banking

4.1

Mobile

4.0

Support

3.9

✓ What We Like

  • Part of 888 (LSE:888), a group with 20+ years in global betting
  • Present across 4 African markets since 2022
  • Aviator & Spaceman crash games on offer
  • Supa10 tournament-style prediction game
  • Mobile money support covering 85% of network operators
  • Holds local licences in all 4 operating markets
  • Jackpot games available across all markets

✗ Could Be Better

  • Still building brand recognition against rivals like Betway and 1xBet
  • Casino game selection is narrower than specialist casino platforms
  • Crypto payments are not supported
  • Live streaming functionality has not been confirmed
  • Geographic coverage currently restricted to 4 markets

888bet — Where It’s Available

888bet is active in 4 African countries, each supported with local currency options and mobile money payment methods.

Country Licence Welcome Offer Payments Currency
🇰🇪 Kenya BCLB Welcome Free Bets + Supa10 M-Pesa, Airtel Money KES KSh
🇹🇿 Tanzania GBT Welcome Free Bets M-Pesa, Tigo Pesa, Airtel Money TZS TSh
🇲🇿 Mozambique Local licence Welcome Free Bets M-Pesa, Vodacom MZN
🇿🇲 Zambia Local licence Welcome Free Bets + 888casino access MTN MoMo, Airtel Money ZMW K

888bet — Quick Facts

🏚 Operator 888AFRICA (joint venture with 888 plc)
📅 African Launch October 2022
⚖ Licences BCLB (KE) · GBT (TZ) · Local (MZ, ZM)
🏆 Featured Promotion Supa10 prediction game
🎰 Casino Games Slots, jackpots, table games
💥 Crash Games ✓ Aviator, Spaceman
🎁 New Player Offer Free bets on sign-up (amount varies by market)
💳 Payment Coverage 85%+ of mobile network operators across markets
☎ Customer Support 24/7 Live Chat

About 888bet

888bet is the African consumer brand of 888AFRICA, a joint venture launched in March 2022 by 888 plc (LSE:888) — the parent group behind internationally recognised names including William Hill, Mr Green, and SI Sportsbook. The platform went live simultaneously in Kenya, Tanzania, Mozambique, and Zambia in October 2022, representing 888’s inaugural push into the African continent.

Drawing on over two decades of expertise spanning sports betting, online poker, and casino products, 888bet merges a proven global platform with locally adapted features. Within its first year of operation, the company achieved payment coverage across approximately 85% of mobile network operator channels in its launch markets — a notable localization milestone for a brand so recently established in the region.

Players based in Zambia enjoy the added benefit of 888Bet access through the 888bet platform, connecting them to one of the most reputable online sport betting & casinos games platform in the world — a feature not yet extended to the other three markets.

Games & Sports

Across all 4 African markets, 888bet provides sports betting, live wagering, virtual sports, and casino games — with Zambia uniquely offering full 888casino access on top of the standard lineup.

Sports Betting

The sportsbook spans football, basketball, tennis, and a range of other popular disciplines, with dedicated coverage of domestic leagues in Kenya, Tanzania, Mozambique, and Zambia alongside major international tournaments.

Casino & Jackpots

Slot machines and jackpot titles are offered across every market, while access to the full 888casino suite remains a Zambia-only feature. The Supa10 promotion invites players to call the outcomes of 10 matches to win from a shared prize pool — a format reminiscent of traditional World Cup jackpot competitions.

Aviator & Crash Games

888bet carries two crash game titles — Aviator and Spaceman — available to players in all four of its African markets. Both titles can be found via the dedicated Live Betting and Aviator tabs in the mobile site navigation.

The Aviator Cash Drop promotion offers additional rewards for crash game players and runs network-wide, sitting alongside other regular deals such as Multi Bonus and the 2-for-1 promotion.

Bonuses & Promotions

Sign-Up Offer by Country

First-time players at 888bet in all 4 markets receive welcome free bets upon completing registration. While the overall structure remains consistent across the 888AFRICA network, exact bonus amounts differ by country — visit the local 888bet site for up-to-date terms.

Supa10 & Regular Deals

Running during flagship tournaments such as the FIFA World Cup, Supa10 challenges players to correctly predict 10 match results to claim a portion of the prize fund — in Kenya, the prize pool has exceeded KSh 300,000. The platform also runs a recurring set of promotions including Multi Bonus, Bet Supercharge, the 2-for-1 deal, and the Golden Ticket offer, available with broadly consistent terms across all 4 markets.

Bonus verdict: 888bet delivers a uniform promotional experience across all 4 markets, underpinned by 888’s extensive product knowledge. The Supa10 game is a standout feature that brings real excitement during major international tournaments.

Deposits & Withdrawals

Every transaction is processed in local currency. 888AFRICA has achieved coverage of more than 85% of mobile network operator payment methods across its 4 markets.

  • Kenya — M-Pesa, Airtel Money
  • Tanzania — M-Pesa, Tigo Pesa, Airtel Money
  • Mozambique — M-Pesa, Vodacom
  • Zambia — MTN MoMo, Airtel Money

Mobile App & Experience

A mobile-optimised site is available in all 4 888bet markets. The Kenyan version stands apart with an orange and black colour scheme and burger-menu style navigation, while Tanzania, Mozambique, and Zambia share a unified design. Key sections — Sports, My Bets, Live Betting, and Aviator — are all reachable directly from the main navigation bar.

Licence & Safety

Through the 888AFRICA joint venture, 888bet holds regulatory authorisation in each of its 4 African markets — operating under the BCLB in Kenya, the GBT in Tanzania, and locally issued gaming licences in both Mozambique and Zambia. The platform is backed by 888 plc (LSE:888), a publicly listed gaming company with over 20 years of compliance experience worldwide. All transactions are protected by SSL encryption. Gambling is restricted to users aged 18 and above.

How to Create an Account at 888bet

  1. Go to the 888bet website for your country
  2. Select Register and provide your mobile number
  3. Set a password and confirm your account via SMS
  4. Fund your account using your preferred mobile money method
  5. Your welcome free bets will be added to your account automatically

Frequently Asked Questions

In which African countries is 888bet available?
888bet is currently live in Kenya, Tanzania, Mozambique, and Zambia, having launched in October 2022 through the 888AFRICA joint venture with 888 plc.
Who is behind 888bet in Africa?
888bet’s African operations are run by 888AFRICA, a joint venture created by 888 plc (LSE:888) — the group that also owns William Hill, Mr Green, and SI Sportsbook.
Is Aviator available on 888bet?
Yes — both Aviator and Spaceman are offered as crash games on 888bet across all 4 of its African markets.
Can I play at 888casino through 888bet?
888casino access is available through 888bet, but only for players in Zambia — where they can enjoy one of the most established online casino brands in the industry.

 

📱M-Pesa, Tigo Pesa, Airtel Money & mobile network operator payments 🎁Welcome Free Bets + Supa10 & Multi Bonus Promotions
5.0
Licensing & Safety
4.0
Markets & Odds
5.0
Bonuses & Promotions
5.0
Customer Support
4.8 Overall Rating

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4.8/5