4.3
3.8
4.0
4.1
4.0
3.9
Supa10: Built for Tournament Season
888bet’s sharpest hook for bettors tracking the football calendar is Supa10, a prediction competition that runs specifically during flagship tournaments such as the FIFA World Cup — pick the outcomes of 10 matches correctly and split a shared prize pool that’s exceeded KSh 300,000 in Kenya. It’s a format built for exactly the moments when interest in football spikes hardest, rather than a generic year-round promotion.
Outside those tournament windows, 888bet runs a recurring set of promotions — Multi Bonus, Bet Supercharge, the 2-for-1 deal, and the Golden Ticket offer — with broadly consistent terms across all 4 of its African markets (Kenya, Tanzania, Mozambique, Zambia).
Sports Coverage and Live Betting
The sportsbook spans football, basketball, tennis, and a range of other disciplines, with dedicated domestic-league coverage in each of the 4 markets sitting alongside major international tournaments, plus live wagering throughout a match.
Zambian players get one extra layer the other three markets don’t: full access to 888casino, bolted on top of the standard 888bet product — a notable local perk, though not yet extended to Kenya, Tanzania or Mozambique.
Aviator, Spaceman and Casino Between Fixtures
Aviator and Spaceman are both available across all 4 African markets via the dedicated Live Betting and Aviator tabs, backed by an Aviator Cash Drop promotion for extra rewards. Slot machines and jackpot titles round out the casino side everywhere 888bet operates.
The casino selection itself is narrower than specialist casino platforms — crash games and jackpots are the strength here, not a sprawling slots library.
Backing, Licensing and Getting Started
888bet is the African consumer brand of 888AFRICA, a joint venture launched by 888 plc (LSE:888) — parent of William Hill, Mr Green and SI Sportsbook — going live simultaneously in Kenya, Tanzania, Mozambique and Zambia in October 2022, 888’s first push into the continent. Each market operates under its own local authorisation (BCLB Kenya, GBT Tanzania, local licences in Mozambique and Zambia), with SSL-protected transactions and the standard 18-plus age restriction. Within its first year, 888bet reached roughly 85% mobile-network-operator payment coverage across its launch markets — M-Pesa and Airtel Money in Kenya, M-Pesa/Tigo Pesa/Airtel Money in Tanzania, M-Pesa/Vodacom in Mozambique, and MTN MoMo/Airtel Money in Zambia.
Registering takes the usual steps — mobile number, password, SMS verification, then a first deposit via your market’s mobile money option to trigger the welcome free bets. The mobile site is available in all 4 markets, though the Kenyan version runs a visibly different (orange and black, burger-menu) layout to the shared design used in Tanzania, Mozambique and Zambia; Sports, My Bets, Live Betting and Aviator are all one tap away in the main navigation regardless.
Pros and Cons
- Supa10 is a genuinely tournament-specific promotion, running during events like the FIFA World Cup rather than year-round
- Backed by 888 plc (LSE:888), bringing 20-plus years of international betting experience to a 2022 African launch
- Mobile money coverage reaching roughly 85% of network operators within its first year across 4 markets
- Zambian players get bonus 888casino access on top of the standard sportsbook and casino product
- A recent arrival (October 2022) with a shorter African track record than established competitors like Betway or 1xBet
- The Kenya platform runs a visibly different layout to the shared design used in Tanzania, Mozambique and Zambia
- Casino selection is narrower than specialist casino platforms
- Live only in 4 African markets, and no cryptocurrency support anywhere
Frequently Asked Questions
